Business world over understands that the key differential against their competitor is their people and hence why so much money is spent training and creating a common culture among employees of larger corporations. However technological advances are moving very quickly at the moment and this creates opportunities. These opportunities can be used in all aspects of business and that also includes the sales process. The new generation of business winners could very well be those who best utlise these new capabilities.
In Pattaya there is well over one hundred real estate agents and it must be said, with an exception of a few, it is very homogenous with no clear differential or positioning in the market. For those that think this cannot be any different, think again.
Choice Group Asia is a new business with ambitious plans within the real estate and tourist industry and has taken the strategic approach of innovation to seek improved solution and alternative for customers in the Pattaya market. The first venture to hit the market is www.condominiumpattaya.com that specialises in off-plan condominiums in Pattaya and contains many neat features that are obvious yet surprisingly not been seen until now. One such example is to include expected return on investments, something that even if not buying for investment would be useful information for a home buyer too. Who wouldn’t want to know this information?
Perhaps the biggest feature on their website, and the basis of this articles discussion on technology, is use of video technology. The advantages are in the ability to connect far easier than static image of long written script on the condominium detail. Certain customers are still nervous about purchasing off-plan and so what video does is allow customers world over to see construction progress, see interviews with the developer and see 3D walk-throughs so you can far easier visualize the final outcome of the development. This builds customer confidence and makes the experience a far more nourishing one too.
Choice Group Asia have been conducting a survey both locally and internationally and although not surprised was still a little amazed at the rate of internet use by everyone, regardless of age. A whopping 84% of respondents say they use the internet everyday (with 43% saying for more than an hour a day). This confirmed the ever importance of using technology to connect with customers and confirmed – as if it really ever needed confirming – the need to use the worldwide web and of course the social networking sites.
So www.condominiumpattaya.com was born and firmly positioned as a web based business, but the trick then was to understand how technology could be best utlised and hence the video strategy implemented. Computers and sites like You Tube have for long used video, yet business continue to use dated static photos to sell real estate. Selling is not about selling the bricks and mortar it is about selling the dream. Video sells that dream far stronger and gives a better customer experience.
Choice Group Asia believe it’s always advantageous to stay one step ahead and so in preparation for video to be copied by competitors they already have their next trick up the sleeve to take that next step ahead. Will it involve technology? You bet.